The team that wanted a shorter, plainer tasting
A twelve-person team from a nearby office asked for a coffee session that felt like a working break, not a performance. Earlier tastings they'd tried elsewhere ran long on theatre and short on substance. We built a thirty-minute slot around one origin brief, three cups poured from the same lot at three different rest times, and let the room compare notes on which cup held its clarity longest as it cooled.
The result surprised a few people: the cup rated best hot dropped to third once it cooled past sixty degrees, while a plainer-tasting cup at the start held steadier the whole way through. That's the kind of detail a short tasting can surface that a menu description never will. The team has since booked a repeat slot every few months, usually asking for whichever lot is showing the most contrast that week.